WikiLeaks and Julian Assange licensing- and brand management
WikiLeaks and Julian Assange enjoy amazing worldwide recognition and possess all of the key attributes of mega brands. They represent a cause that a large proportion of people are passionate about, have strong momentum and speak to a growing consumer demographic that is emerging from a tide swell of changing opinion across the world.
More and more people are demanding transparency in places of power, protection of their freedom of speech and greater privacy for individuals. A recent New York editorial asking for clemency for whistleblowers demonstrates powerfully that the world is changing and that even the most influential mainstream news and media companies are also taking a positive stance!